Our story


Hey there! We are SIGMA, a young jeweler studio based in Tel Aviv.

Our mission is clear- to make you stand out while feeling comfortable.

We believe that fashion is a second skin. When you choose a unique piece of jewelry that you connect with, it's your way of expressing yourself, your aesthetic and your style.

SIGMA is founded by Shany Herzberg, an Industrial Designer graduated from Holon Institute of Technology, Israel. The merge of industrial design and goldsmithing pushed Shany through a creative process full of passion to unusual materials and minimal forms. 

Her work combines traditional metalsmithing methods along with unique materials such as plastic by dipping, 3D prints and leather strings.

Our main characteristics are clean geometrical lines and colorful touches for a trendy twist.

All pieces are handmade to a high level of finish, using carefully selected raw materials, 925 sterling silver and 24K gold plated brass, maintaining uncompromising quality.